IHG and The Family of Orange Lake Create New Timeshare Brand
October 1, 2008
Filed under Timeshare News
September 29, 2008 by Timeshare News
IHG (InterContinental Hotels Group), the world’s largest hotel group by number of rooms, announces today the formation of a strategic alliance with The Family of Orange Lake Resorts to create a new timeshare brand, Holiday Inn Club Vacations™.
Holiday Inn Club Vacations will launch in December 2008 with Orange Lake’s flagship 2,412 villa property in Orlando, Florida. This marks IHG’s first move into the timeshare market, one of the fastest growing segments of the U.S. holiday and vacation industry. [Source: American Resort Development Association (ARDA)]
The conversion of the remaining Orange Lake resorts in Ascutney, Vermont (60 villas), Lake Geneva, Wisconsin (68 villas) and Panama City, Florida (18 villas) are scheduled to follow shortly after.
This alliance is unique in that it allows IHG to enter the timeshare industry, purely through an exclusive licensing and marketing agreement. Orange Lake will continue to own, operate and develop these timeshare resorts as a privately held company.
