Who Are Today’s Boomer Consumers?

From the MarketingProfs:DailyFix blog
This ain’t my parents’ generation, baby. And we aren’t in that 18 - 35 group either. But we have money to spend and the energy to spend it freely. However, advertisers don’t seem to know we exist. And if they do, their messages and visuals generally miss the mark.

We are the peace, love and flower children; the do-your-own-thing folks; the don’t-trust-the-establishment group, even though we now are the establishment; the make-the-planet-safe for our children and other living things kids; and the rockers and rollers (and dare I say, disco, for the a bit older but in the same generation).

We believe in fun, friends, parties, poetry, books, music and dance. We love NASCAR, baseball, basketball and football and don’t know soccer from rugby. We are good ol’ boys and girls and feminists and red necks and jean-clad professionals, conservatives and liberals who vote and who are sometimes too PC. We are the 400-pound gorilla in America’s living room, wanting to live on, not retire. According to Eileen Marcus, Fleishman-Hillard Senior Partner, we have $2.1 trillion in spending power.

You want us to buy from you. Speak to us in a language we understand, and create messages that are meaningful to us. [more]
Speaking of boomers, you’ll want to watch David Skinner’s newest video, “Dawn of a New Age,” a fascinating and insightful look at how the boomers are getting set to revolutionize the travel and leisure industry. Don’t miss it!  Go here: http://www.meetholiday.com/leisure/

Back Home