Timeshare Awareness Skyrocketing
October 12, 2007
Filed under Timeshare News
10/9/2007
By Glenn Haussman
During the last decade timeshare has become a lynchpin of the hospitality industry. It’s a significant driver of business, injects funds into under development multi-purpose projects and better maximizes income at resorts that have a timeshare component. And while that’s a great for hotel and resort developers, the real story is the heightened awareness of timeshare among the traveling public.
According to a just released survey by Interval International, a timeshare exchange company owned by IAC, timeshare has not just reached critical mass, but almost everyone has heard of timesharing. Findings in Future Timeshare Buyers: Market Profile 2007 shows that 91 percent of travelers know timeshare, which is up from just 68 percent seven years ago. [Read More]
