Record Number Gather in Orlando for Annual Timeshare Convention

U.S. Consumers Show High Product Knowledge and Receptiveness to Timeshare, According to new AIF Study

(ORLANDO, FLORIDA) The American Resort Development Association (ARDA) attracted a record number of attendees and exhibitors to Orlando for the 2007 Convention and Exposition. Nearly 4,000 timeshare industry professionals and more than 250 exhibitors took over 117,000 square feet of exhibitor space at the Walt Disney World Swan and Dolphin. The number of exhibitors seeking to reach the timeshare audience climbed by more than one third over the previous year’s convention. [more]

Who Are Today’s Boomer Consumers?

From the MarketingProfs:DailyFix blog
This ain’t my parents’ generation, baby. And we aren’t in that 18 - 35 group either. But we have money to spend and the energy to spend it freely. However, advertisers don’t seem to know we exist. And if they do, their messages and visuals generally miss the mark.

We are the peace, love and flower children; the do-your-own-thing folks; the don’t-trust-the-establishment group, even though we now are the establishment; the make-the-planet-safe for our children and other living things kids; and the rockers and rollers (and dare I say, disco, for the a bit older but in the same generation).

We believe in fun, friends, parties, poetry, books, music and dance. We love NASCAR, baseball, basketball and football and don’t know soccer from rugby. We are good ol’ boys and girls and feminists and red necks and jean-clad professionals, conservatives and liberals who vote and who are sometimes too PC. We are the 400-pound gorilla in America’s living room, wanting to live on, not retire. According to Eileen Marcus, Fleishman-Hillard Senior Partner, we have $2.1 trillion in spending power.

You want us to buy from you. Speak to us in a language we understand, and create messages that are meaningful to us. [more]
Speaking of boomers, you’ll want to watch David Skinner’s newest video, “Dawn of a New Age,” a fascinating and insightful look at how the boomers are getting set to revolutionize the travel and leisure industry. Don’t miss it!  Go here: http://www.meetholiday.com/leisure/

Timeshare Adds $62 Billion to U.S. Economy in 2005

“Boon to Local Economies”

WASHINGTON–(BUSINESS WIRE)–The U.S. timeshare industry contributed an estimated $62 billion in consumer and business spending to the national economy in 2005, according to a study conducted by PricewaterhouseCoopers for the ARDA International Foundation (AIF). Released today during the annual convention of the American Resort Development Association (ARDA) taking place this week in Orlando, the study was undertaken to analyze the impact of timeshare developers and owners and their value to the U.S. economy. [more]

Diamond Resorts to Purchase Sunterra?

Breaking news from the Street Talk blog:
Sunterra Corporation today acknowledged, in response to a story issued by The Wall Street Journal, it is in discussions with Las Vegas-based Diamond Resorts, LLC regarding the possible acquisition of Sunterra, however, the company said it has not signed an agreement.

There can be no assurance that any transaction will occur or, if undertaken, the terms or timing of such a transaction.

Sunterra said it will make no further comments at this time. [more]
>>Browse Holiday’s selection of Sunterra resorts, starting at 60% or more off retail.

Bluegreen Reports 2006 Financial Results

BOCA RATON, Fla.–(BUSINESS WIRE)–Bluegreen Corporation (NYSE: BXG), a leading provider of Colorful Places to Live and Play®, today announced financial results for the fourth quarter and year ended December 31, 2006 (see attached tables).

Total sales in the fourth quarter of 2006 rose 5.5% to $126.9 million from $120.3 million in the fourth quarter of 2005. Bluegreen Resorts sales increased 27.2% to $103.3 million from $81.2 million . . . [more]
>>Check out Holiday’s selection of Bluegreen Vacation Club timeshares—starting, as always, at 60% or more off retail.

Nevada Timeshare Industry Contributes $2.8 Billion to State Economy

Nevada Timeshare Industry Contributed $2.8 Billion in 2005 to Statewide Economy, According to AIF Study by PricewaterhouseCoopersStudy reveals 41% increase in economic impact over three-year period as one million timeshare visitors vacationed in Nevada in 2005

(Washington D.C.) The Nevada timeshare industry contributed $2.8 billion to the statewide economy in 2005, according to a study conducted by PricewaterhouseCoopers and released today by the ARDA International Foundation (AIF), the research and educational arm of the American Resort Development Association (ARDA). Undertaken to analyze the impact of timeshare developers and owners and their value to Nevada’s economy, the study was distributed last week to Nevada Legislators during the ARDA-Nevada Legislative Luncheon in Carson City. [more]
>>Browse Holiday Group’s selection of Las Vegas timeshares and save 60% or more off retail prices!